Meet the women bringing ancestral spirituality into the spotlight—and asking who gets to define what they believe.
The Signal · 8 October 2026 A profile and cultural commentary, with the original episode
Illustrative candle and books — not The Conjure Family, their products or a ritual. Photo: Annie Spratt / Unsplash licence.
Lala Inuti Ahari and her daughters are the voices behind Conjure Confessions, a podcast that puts family and spiritual identity at the same table. Beyond the “celebrity witch” headline is a more interesting question: who gets to define what these women believe? [1]
What makes one person’s spiritual practice respectable and another person’s frightening? Before answering, perhaps we should ask whether we have actually listened to the people practising it.
That is the starting point for our introduction to The Conjure Family. The show lists Lala Inuti Ahari, Tina Marie Ahari, Chaela Bre Ahari and Eria Marie Ahari as its hosts, and presents ancestral traditions and contemporary spiritual life as central subjects. [1]
For The Signal, the attraction is not the opportunity to turn spirituality into scandal. It is the opportunity to look beyond a label and meet people using their own platforms to explain themselves.
From Sinners to questions about faith
The video shared with us is The Conjure Confessions Podcast | Sinners Ep1. The audio episode listing, dated 1 June 2025 and titled Questioning Religion, names Sinners, Heretic, spiritual attachments and religion among its topics. [1][2]
Those subjects offer a compelling starting point. When we encounter spirituality through a film, are we learning about a tradition—or responding to a story designed to move, unsettle or entertain us? And when we carry that reaction into real life, do we give unfamiliar beliefs the same consideration we give familiar ones?
These are questions for our readers, not conclusions about what every host believes. A film can open a discussion without becoming evidence for supernatural claims.
Video: The Conjure Family / original YouTube upload. The video and any preview supplied by its player remain with their rights holders. This magazine has not downloaded or republished the footage or a family photograph.
About this feature: the introduction draws on published episode notes and linked public interviews. It is not a transcript or a scene-by-scene account, and does not invent quotations from the episode.
Four voices. Not one label.
01
Lala Inuti Ahari
The Conjure’s official biography dates its launch to January 2019 and describes Lala through spiritual coaching, alchemy and ancestral connection. These are her business’s descriptions of her work, not independent proof of the outcomes it claims. [3]
02
Tina Marie Ahari
In a 2024 Galore interview, Tina described “Tina the Witch” as an alter ego for expressing her spirituality openly. She also connected her confidence and self-expression to growing up around fashion, beauty and her mother’s spiritual outlook. [4]
03
Chaela Bre Ahari
Chaela is a named co-host. On Soul Purge’s own website, she describes taking over the business from her mother and pursuing her own spiritual work. This is her account of her role, rather than a claim here about the effectiveness of its services. [1][5]
04
Eria Marie Ahari
Eria is also a named co-host. The podcast’s published show notes connect her with The Hood Craft. She belongs in the introduction as an individual voice, not simply an extension of her mother or sisters. [6]
“Witch” is not a label we should assign to everyone.
Tina has publicly explained her use of “Tina the Witch”. Lala’s official biography uses descriptions including spiritualist, spiritual coach and spiritual alchemist. Preserving those self-descriptions is more accurate than assuming the whole family identifies in exactly the same way. [3][4]
A compelling headline should invite readers into a story—not decide someone’s spiritual identity for them.
The history deserves more than a Halloween stereotype.
Hoodoo’s history reaches far beyond celebrity branding. In her research, Katrina Hazzard-Donald traces an African-American tradition developed from multiple African cultural inheritances in the context of enslavement in the United States. She also examines how commercialised versions have distorted public understanding. [7]
That history asks us to look beyond candles and mysterious-looking objects and consider the people, knowledge and circumstances behind a practice. Hazzard-Donald’s account also cautions against using Hoodoo and Vodoun as interchangeable labels. That is a question of cultural context, not a judgment here about the family’s businesses. [7]
Respecting cultural history does not require readers to accept every spiritual claim. It requires enough curiosity to understand what is being discussed before judging it.
Behind the spiritual brand is a business story.
In its description of an October 2025 Portia segment, FOX 5 Atlanta presents Lala discussing misconceptions around The Conjure, with her daughters contributing their perspectives on working in the family business. That is useful context for a story about enterprise and public identity—not an independent audit of the company’s finances. [8]
The entrepreneurial angle is worth exploring alongside the spiritual one. How do you build a public-facing business around something deeply personal? How do you retain your own voice when audiences arrive with expectations? And how do family members find individual identities within a shared name?
A moment to reflect on the questions in this feature. Illustrative photograph. Photo: Kelly Sikkema / Unsplash licence.
The Signal’s take
Our interest is not in presenting these women as sinister curiosities, nor in asking readers to accept their beliefs unquestioningly. It is in making room for a better conversation—one where cultural understanding and critical thinking can exist together.
You do not have to share someone’s spiritual beliefs to listen without ridicule. Equally, respecting a tradition does not mean surrendering your right to ask questions.
Perhaps that is the most useful way to approach The Conjure Family: not as a collection of labels, but as women whose own words deserve to be heard before a headline defines them.
The Signal did not interview the hosts for this feature or obtain a full episode transcript. Spiritual and business descriptions are attributed to their sources. This is independent editorial commentary, not an endorsement of products, health claims or promised spiritual results. No affiliation with the family is implied.
Media: the original video is linked and, where the provider permits it, can be loaded through YouTube’s own player. No separate family photograph was copied because commercial reuse permission had not been established.
